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SEM Training
SEM Training
  • SEM Training
  • Prerequisites
  • How we Provide
  • Objective
  • Projects and JOB
  • Topics
What is Search Engine Marketing(SEM)?

Search Engine Marketing (SEM ) is process of generating traffic to a website by paid advertising on search engines and other websites. XPERT INFOTECH provides sem training according to the current requirement of IT industry. This is often called as Pay Per Click Advertising (PPC). One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms. In Google Adwords we have choice to target audience as per geography, language, website, time and devices according to strategy of advertiser.

This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals, who are expert in their fields have fair exposure in Industry. Google Adwords will help you advertise on search engine and display network (websites in google network). In this Adwords training, you will learn how to analyze business goals, how to structure the account, campaign, adgroups, creating ads, target search engines and display network, keyword research and bidding, optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Before going through Android live project training candidate should have knowledge of given concepts listed below:
  • Strong Knowledge of Internet
  • Knowledge of HTML and CSS
  • Knowledge of Dreamweaver
SEO Training provided by Real time SEO Analyst of our company, has more than 4 years of domain experience.
  • We will provide real time project training with code explanation and implementation.
  • Our training modules are completely designed according to current IT market.
  • After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry.
  • Student will go through the training of HTML, CSS and Dreamweaver as a complimentary package before starting of SEM.
  • We offer regular, fast track and weekend training in SEM course.
  • Study material is provided with the course which consist of concepts, examples and real time examples.
Benefits of Courses
  • SEO Analyst
  • SEO Executive
SEM Training provided by Real time SEM Developer of our company, has more than 4 years of domain experience.
  • We will provide real time project training with code explanation and implementation.
  • Our training modules are completely designed according to current IT market.
  • After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry.
  • Student will go through the training of HTML, CSS and JavaScript as a complimentary package before starting of SEM.
  • We offer regular, fast track and weekend training in SEM course.
  • Study material is provided with the course which consist of concepts, examples and real time examples.
SEM TRAINING OUTLINE
Introduction to SEM and Adwords
  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks
Adwords Account Setup
  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords
Creating First Campaign
  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)
Ad groups and Keywords
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • Automate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters
Ads Format and Ad Guidelines
  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis
Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • CPC Bidding and CPM Bidding
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • Setting a Video Campaign
  • Audience Tab
Conversion Tracking
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
Website Optimizer
  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing
Reports and Improving Conversions
  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools
Multi User Access
  • User Access Levels
  • My Client Centre (MCC)
Download SEM Course Contents : SEM Training Course Contents
What We Provide
 
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